Shabuyaki Branding

PROJECT TYPE

BRANDING AND GRAPHICS

PROJECT YEAR

2019

We are now entering the era where millennials hold the buying power and reshaping businesses around the world. Millennials love brands with strong & relatable background narratives.

Shabuyaki by Tounan aspires to deliver a new dining experience with an adorable brand mascot to tell their brand story. Our branding for Shabuyaki by Tounan heavily features Yuki-chan as their brand mascot.

Yuki-chan embodies the young, fun, and adventurous characteristics in millennials who are willing to go for an adventure for an exquisite dining experience. The usage of bright colors & playful font to portray the fun and fresh image are reflected throughout the logo.