Melayoe Finest Kopitiam Branding
BRANDING AND GRAPHICS
Today we're living in an abundance of to-go coffee shops, every day new shops are popping up here and there. Kopitiam is a breath of fresh air in the midst of these to go outlets. Kopitiam culture is commonly found in Southeast Asia, it's a tiam (shop, in Hokkien) where kopi (coffee, in Malay) meets peranakan cuisine.
Melayoe Finest Kopitiam, recently opened its doors in East Jakarta. They are offering the kopitiam experience with specialties peranakan cuisine in a cozy ambience.
The logo we designed consists of a circle representing how a coffee cup looks from above and the brand name itself. We designed their logo with warm Walnut colour with a touch of Canary gold to give a warm and inviting look.