INSIGHT | Posted on Dec 22, 2016
DESIGN IS A MATTER NOW
Nowadays, brands speak visually and added by verbal elements. Symbols have become more iconic, and brand identities have become more fluid and adaptive than ever before.
INSIGHT | Posted on Dec 19, 2016
White space (sometimes spelled “whitespace”) is integral because it tells our brains which elements in the design are the most important–it helps us process these elements, both on their own and as part of the overall image.